As a beauty therapist, updating your treatment menu can be an exciting time. However, launching a new treatment menu to your clients can also be challenging, especially if you want to create buzz and get your loyal customers excited about trying out new services.
Fortunately, there are several tips and tricks you can use to help you launch your new treatment menu successfully. In this blog post, we will share five practical ways you can create buzz and excitement around your latest offerings, so that your customers are eager to book and try them out.
Create stylish menus in Canva
The first step to launch your new treatment menu is to create an eye-catching yet professional menu brochure. If you're not confident with graphic design, Canva is an easy-to-use platform that lets you create professional-looking menus in minutes. Use high-quality images of your products, along with brief descriptions and the price list. Don't forget to also include your contact details or booking links, so that clients can easily schedule appointments.
Create buzz on your website
Your website is an essential tool to promote your new treatment menu. Create a dedicated page showcasing your latest services, and add a banner to your homepage to encourage clients to check out your updated menu. Add some high-quality images and descriptions of your treatments, along with some testimonials from past customers. Consider offering a special booking discount or a freebie to entice first-time clients to try your new services. Also, don't forget to update your online booking system to include your new treatments.
Host a treatment demo evening to allow clients to see what they could book!
Hosting a demo evening for your top clients or loyal customers is an excellent way to create excitement about your new treatment menu. Invite your clients through email or via social media, and offer them a sneak peek of your latest services. You can also offer discounts or special packages for those who book treatments during the event. Make sure to provide light refreshments, and create a relaxed and fun atmosphere, so that your clients can get to know the latest treatments you offer.
Record some treatment showreel videos for your socials
Video content is an engaging way to promote your new treatment menu, as it allows your customers to see the services in action. Record a few short and snappy treatment videos, showcasing the latest techniques, products and results. Share these videos on your social media platforms, and boost them with sponsored ads to reach a broader audience. You can also create a Youtube channel and upload your videos there, to keep them available long-term.
Email all your clients – introduce a saving offer or tie to a retail product offer
Sending dedicated email campaigns to your clients is a great way to keep them informed about your new treatment menu. Create a catchy subject line that entices your customers to open the email. In the email, introduce your new services and offer a discount or offer that encourages them to book. You can also add a retail product offer, such as a discount for a recommended skincare product or tool, so that customers can continue their beauty routine at home.
Create a new treatment menu launch what's app group
Finally, creating a dedicated WhatsApp group for your new treatment menu can allow you to stay in touch with your clients and share updates about your new services. You can share images, testimonials, and offer promotions and discounts through this platform. Make sure to keep your messages friendly, authentic and professional, and use this channel to establish a solid relationship with your customers.
Updating your treatment menu and launching it properly is essential to keep your business thriving and exciting for your clients. By following the tips we shared in this blog post, you can launch your new treatment menu and create buzz around your business, so your customers are eager to try out your services.
Remember to create an eye-catching menu in Canva, promote your services on your website, host a demo night, create video content, send dedicated email campaigns, and create a dedicated WhatsApp group for your clients. These tips can help you to establish a solid relationship with your customers and entice them to book your latest offerings.